Campaigns for OBI Polska in 2014-2018
The main objective of our campaign for the DIY store OBI was to reach the clients interested in home improvement, gardening, and interior decoration.
In our campaign, we also fortified the awareness of regular customers of the store by reinforcing the guiding thought of the store: the broadest choice of products of the highest quality.
Our actions aimed to increase sales and attract new customers.
In order to achieve our goal, we conducted regular, nationwide campaigns based on:
- designing themed catalogues, e.g. about gardens, renovations, or interior;
- billboards;
- Point of Sale materials;
- radio and press advertisements.
