Yearlong image campaign for the nationwide hypermarket chain E.Leclerc in 2014

E.Leclerc is the longest functioning hypermarket chain in Poland, therefore the main objective of the marketing campaign was to create a modern image of the company and to develop positive relationships with its current and potential customers. The advertising activities were also meant to increase brand equity and lead to an increase in sales.

Paying particular attention to our client’s needs, we employed ATL and BTL strategies in our promotional campaign:

catalogues and flyers,
billboards,
citylights,
Point of Sale materials,
Press and Internet advertisements.